Sans Money Secret

I recently came across a guy on John Reese’s Traffic Secrets community, by the name of Michael Ullman.

The first thought that struck me was “how in the heck has he managed to escape my clutches for so long"? I mean, I consider myself to be able to namedrop with the best of them.

However, now that he’s firmly within my sights, I feel it would be unfair to keep him and his secrets to myself. See, at heart, I’m a sharing kinda girl!

His blog over at Improve Your Internet Marketing, puts most folks to shame, with the amount of free giveaways and tips for you to make the most of your (believe it or not) Internet Marketing!

Now, I could have done the sneaky thing , downloaded all his free stuff and passed it on to you as my own. But seeing as how being ’sneaky’ requires waaaay too much effort I decided to let you just go check it out for yourselves.

To Your Success
Susan Coils

Okay, I’m after a little advice please folks.

Everyone knows the ‘money’s in the list’ right? (Well everyone apart from me it seems,)

I’m not going to get into that however. Regardless of whether it is or it isn’t, you do need to have a list if you’re trying to build a business.

My autoresponder of choice for keeping in touch with my subscribers is iContact. My reasoning behind that is simple. Every single one of their stunning features, features that are used by some of the top marketers in the business, is available for my use at much less cost than the guru’s are paying.

The reason I get it for less is because my list isn’t as big. See iContact bills you according to how many people you are keeping in touch with. Not according to which feature you want to use. Which is great for me and anyone else just starting out who isn’t making millions a month!

Because of that I make a habit of doing regular housekeeping on my lists. I don’t see the point in paying money to send information to people who don’t bother to open the message to get the information! This is a business after all.

So I sent out one of my housekeeping messages yesterday,usual stuff.

“Hey, somehow you’re on my list and unless you are opening my messages and making use of them, then please remove yourself.”

Note that I fully explained the reason for the message. I wasn’t just telling people to get lost for no good reason.

But I’m amazed at the response I’ve had from some of my colleagues. They seem to think I’m crazy for asking folks to remove themselves. Now, I thought this was something everybody did! I mean, why wouldn’t you?

Even if you’re not billed according to the number of subscribers, what the hell is the point of having people on there if they’re not doing anything? You can have a list of 20,000 but if only 10,000 are opening your mails on a regular basis, then you really only have a list of 10,000!

Plus you run the risk of these folks forgetting they ever signed up and hitting the ’spam’ button any time you send a message.

So am I wrong for doing this? Is it crazy? Should I just bear the cost of these people being there in case they do decide one day to open one of my mails? Is there another way of keeping my list clean?

I might add that so far, only 4 have taken up the unsubscribe option. Others have mailed to reassure me that yes, they do open them and yes, they do take note of what I’m saying. But there are still some (the usual suspects) who have not even opened it! My plan is to delete them myself. Can someone please explain what is wrong with this?

To Your Success

(a very confused)
Susan Coils